Once upon a time, customers looking for a flight school went to the nearest airport and walked in your front door. You just needed to be there with a quick sales pitch and in 30 minutes or less you’d have them signed up for an intro flight.
Today, that approach doesn’t work nearly as well as it use to. People are still starting flight training but the way they find, research, and choose a flight school has changed. Prospective customers are turning to the internet for information regularly and predictably—it’s your job to be their answer. That’s where inbound marketing comes in.
Inbound marketing helps you talk to the customers you want to reach, about the things they are interested in.
In this Guide to Inbound Marketing You'll Learn:
How to use personas, SEO, and content to attract more prospective customers to your website
How to create early stage conversion points to learn more about prospective customers
How to nurture customers through the sales funnel with marketing automation
How to personalize conversations with your prospects to increase new customer starts
